Digital Marketing – Complete Course

Course Description

A job-oriented digital marketing course covering SEO, social media, ads, email marketing, and analytics with practical implementation.

Learning Outcomes

• Rank websites on Google
• Run paid ads campaigns
• Generate leads
• Analyze marketing performance

Detailed Curriculum

Module 1: Introduction to Digital Marketing

• Traditional vs Digital Marketing
• Marketing Funnel

Module 2: SEO

• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO

Module 3: Social Media Marketing

• Facebook & Instagram Strategy
• Content Planning
• Paid Ads

Module 4: Google Ads

• Search Ads
• Display Ads
• Campaign Setup

Module 5: Email Marketing

• List Building
• Campaign Creation
• Automation

Module 6: Analytics

• Google Analytics Basics
• Traffic Analysis
• Conversion Tracking

Module 7: Final Project